Search Engine FAQ
What is Search Engine Optimisation?
Search engine optimisation is the process of achieving top rankings in the search engines for a website's most relevant search terms. The most relevant search terms are the phrases that people are most likely to type into a search engine when looking for what the website has to offer. These are the search terms that it is essential to rank highly for, and these are the search terms that search engine optimisation targets.How do I get listed on search engines?
Did you know that if you made a website, launched it on the internet and no other website made a link to it, a search engine may never find it? The first step to getting your website listed on search engines is linking to it from our website, we do this as soon as we launch your website. We also submit your website to free business directories, this creates a few more incoming links to your website. Usually within 2 days to a week your website will appear in Google when you search for your domain name. So now that you are listed, its time to concentrate on improving which page you are displayed on for your chosen keywords.
How to write text content for your website
The most important part of listing your website in search engines is the text on your pages, search engines use the text on your website in searches, say someone searched for "gold coast graphic design" if you don't have that exact phrase any where on your website your site wont be listed in the first 10 pages of results.
When writing the text for your website try to use a bunch of keywords people might use to search for your website. For example instead of saying "Our service is the best in town" you would write "Business Name's Graphic Design services are the best on the Gold Coast, Australia" add words that mean something.
How to improve your Search Engine Rankings
Most people think of search engine optimisation to improve their search engine rankings as being such a skilled task that, without putting a great deal of time and effort into it, it is simply beyond their capabilities. Wrong! Yes, improving search engine rankings in competitive topic areas does require a good deal of knowledge and expertise and search engine optimisation experts are needed, but most websites aren't in very competitive areas. Many of them can achieve top rankings by applying just the search engine optimisation basics - which can be learned in less than 30 minutes.
Basic Optimisation:- Select your main search terms.
- Allocate each search term to a suitable existing page. Split some pages if necessary.
- Organize the internal linkages and link text to suit the target search terms and their pages.
- If possible, organize links from other sites to suit the target search terms and their pages.
- Organize all the on-page elements to suit each page's target search term.
- Sit back and watch your rankings improve!
How do I get more people to my website?
So you own a small business and you have made the decision to build a simple website to gain internet exposure. Or maybe you already have a website that no one visits? You can be the proud owner of the slickest website you have ever seen, but if you aren’t getting any traffic because it’s not properly optimised you have wasted a good chunk of change and a lot of your valuable time. Weather you are building a site from scratch or tweaking one that already exists, consider these web hosting and marketing tips to help drive traffic to your website. View Full Article here.
I am going backwards in search engine results, what's wrong?
The problem could be that you haven't updated your website for a while. Content rules. The search engines employ ‘spiders’ that ‘crawl’ and index the many millions of web pages out there. They are looking for new and ‘fresh’ content. Why? It’s in the best interest of the search engines to always look for new content because people want to know what's new and current, a website that hasn't changed in 6 months is going to rank lower than one that updates once a month. Read full article here.
