SEO Tips
Word Count - Your page should not exceed 1320 words.
Page Size - Your page size should not exceed 100KB. Google stores this as a maximum in its cache. If your page size exceeds, some of your content will get missed. Yahoo stores maximum of 500KB
Spam - Using multiple instances of the same tag. Using any keywords in your keywords meta tag that do not directly relate to the content of your page.
Having too much graphics in your page - Search engines view Websites much as a text browser would large amount of graphics won't help you get a better ranking. In addition, lots of graphics will make your pages slow to download, which will drive search engines and visitors away. For better ranking on search engines, have keyword-rich content instead of graphics
Invalid HTML - Most new Webmasters commit the mistake of not checking their Website's HTML code. When your Website has HTML errors, it will fare poorly on search engines, even if it has optimised content. When your site's HTML code has errors, it will be slow to load, appear incorrectly on different browsers, and rank low on search engines. Therefore, validate the HTML code before submitting your site to search engines and directories
Ignoring Title tag - This is one of the gravest, but most common, mistakes that may spell doom for your site's SERP ranking. Most of the search engines consider the Title tag very important. Search engines generally display the content that you give in the Title tag. Therefore, have most important keywords in the Title tag. DO NOT leave the Title tag empty or have irrelevant words such as "Home page", "Welcome to our site", etc. in the Title tag.
Irrelevant Keywords - Some Webmasters use irrelevant, but much sought after, keywords to drive traffic to their site. Getting traffic in such a way will not help your business in anyway. After all, you optimise your Website to boost your business.
Meta Tag optimisation - Have only targeted keywords in description: Do not stuff the description with more keywords. It's better to restrict the number of words in this tag to 10 to 15 words. Place the most important phrases at the start of the description.
Meta Tag optimisation - The best use of the keywords tag is for targeting obscure terms, model numbers, or targeted regions. Using this approach will help you get the most out of the limited benefits of the keywords tag.
Tracking - Ultimately, it is not top rankings you are really after, but more traffic and sales. High traffic is not something that automatically follows top rankings. It is something you get by ranking high for "good keywords". Thus it is important that you track your website usage using a good log file analysis program and find out which keywords and which keywords bring in most visitors to your pages. Use this information to optimise your pages better for these terms and search engines
Submitting to Directories - Search Engines consider Web Directories as expert documents. A presence in popular directories can help you get a better ranking on search engines. You can submit your site to popular directories, such as DMOZ, Yahoo!, World Wide Index, and Microsoft bCentral.
Link Building - Get inbound links from quality sites. Quality sites are those that rank high on search engines and/or have a good Google PageRank. If the sites are in someway connected with the theme of your webpage that will help increase your rank better. DO NOT turn to link farms for link building this can get your site banned in search engines.
Analyse Competition - Determine who your competitors are. It is quite simple; search for the keyword on popular search engines. The sites that show up above your page are your competitors. Analyse those sites and find out how effectively they have used the targeted keywords.
Static Page versus Dynamic Pages - If you have some important dynamic pages, prepare a site map or quick links section with links to all the Web pages. This would help the Yahoo spider to craw all your pages.
Meta Tag - The correct placement for both meta tags is between the <HEAD> and </HEAD> tags of your page. Most people usually place the description first then the keywords meta.
Site Maps - Site maps which links to important parts of your site can be provided. If the site map exceeds 100 links, you may break it to separate pages
Having too much graphics in your page - Search engines view Websites much as a text browser would large amount of graphics won't help you get a better ranking. In addition, lots of graphics will make your pages slow to download, which will drive search engines and visitors away. For better ranking on search engines, have keyword-rich content instead of graphics.
Invalid HTML - Most new Webmasters commit the mistake of not checking their Website's HTML code. When your Website has HTML errors, it will fare poorly on search engines, even if it has optimized content. When your site's HTML code has errors, it will be slow to load, appear incorrectly on different browsers, and rank low on search engines. Therefore, validate the HTML code before submitting your site to search engines and directories
